Microsoft Audience Network gives advertisers a boost with AI, LinkedIn data

Microsoft took to its Bing Partner Summit today to announce the Microsoft Audience Network, a platform for marketers to better target their advertisements.

Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to contour the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with data from LinkedIn, Bing, and other Microsoft services, to improve targeting. From Microsoft:

At the very centre of our Microsoft Audience Network is the ability of our Microsoft Graph. We combine our robust customer data sets with powerful auto learning to connect businesses with the consumers that matter most to them. Bing fulfills tens of billions global searches monthly generating high quality intent signals. The Microsoft Graph leverages search and web activity also equally Microsoft demographic and LinkedIn professional person profile information to create a unique dataset with rich knowledge of consumers' interests and preferences.

Naturally, this brings upwards privacy concerns. Just Microsoft claims information technology is committed to treatment all data securely with an anonymized system.

As the utilize of data increases in our day to day lives, we go along to be securely committed to privacy and to earning the trust of our customers. We anonymize and secure all data in our advert systems, prioritize brand safety, and practise not allow targeting based on any sensitive categories."

Microsoft has been gradually expanding more AI smarts to services for some fourth dimension, and then it's not surprising to come across the company leverage them for its advertizement platform. The motion comes at a time when Microsoft'south advertisement business is steadily growing, according to the company's latest earnings study. As noted by Search Engine Land, Microsoft Audience Network volition simply be available in the U.S., UK, Canada, and Australia at launch.

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Source: https://www.windowscentral.com/microsoft-audience-network-gives-advertisers-boost-ai-linkedin-data

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